Mind maps help you to see the bigger picture.Mind maps are effective for a variety of reasons but some of the most important are: Mind maps can bring out creative thinking in a way that a lot of business planning or brainstorming can’t. Mind mapping is incredibly effective because it uses both sides of the brain at once – the left hand side for logic and structure and the right hand side for creative or “out-of-the-box” thinking. How We Chose The Best Mac Mind Mapping Software.